JAKE RAIMER

MULTIMARKET (2024)

Served as production designer, working directly with the creative director on a multi-market vehicle campaign for Lemon Perfect. The campaign activated across Atlanta, Chicago, Houston, Los Angeles, New York, Philadelphia, and Seattle and included multiple vehicle types, such as box trucks and Rivian pickup trucks.

Responsible for adapting branding across formats to ensure consistent execution in each market. In addition to vehicle graphics, produced supplemental assets including custom-wrapped drink coolers, event signage, and assisted with custom-built cooler integrated into the Rivian front trunk (“frunk”).