JAKE RAIMER

PAUL SMITH LOVES BABROUR

NEW YORK (2025)

Led the design and execution of a fall-themed retail pop-up activation from concept through on-site installation. Designed a custom wooden clothing stand from scratch, using a client-provided 3D rendering only as a visual reference. Developed precise measurements to fit the display products and produced a build-ready template for the carpenter. The stand served as a featured piece and traveled across multiple pop-up locations throughout New York State.

The stand combined strong visual presence with practical retail functionality, featuring discreet back-of-house storage and a clean front-facing display. The layout was engineered to properly accommodate high-end coats, sweaters, and shirts, ensuring accessibility and refined visual merchandising. Worked closely with the carpenter throughout the build.

Additional scope included designing a tartan-style canvas awning with illustrated farm animal assets aligned to the client’s branding. Led production and print teams during installation, coordinating timelines, materials, and execution.

The project also included recreating a blue-and-green branded cart from the client’s England location, producing custom decals, logos, illustrated assets, and a custom green canvas awning. The cart is now installed at the flagship Paul Smith New York location.